2012 NAICU Annual Meeting Presentations

By all accounts, it was a productive and engaging Annual Meeting this year.  You can continue to benefit from the sessions after the fact - and even if you weren't able to join us - by downloading and sharing many of the presentations and remarks.

Note that only sessions for which we have presentations or speech texts are shown below.

 

 

Sunday, January 29

• 1:00 - 2:00
  Reinventing College Communications for the Digital Age
  Kevin Manning, President, Stevenson University (Md.) - PDF of Presentation / Social Media Handout
  
  Communications channels and organizations' interaction with their audiences have changed profoundly in recent years. Too often, though, long-standing college public relations, marketing, and communications priorities and structure have just been tweaked, rather than rethought. This session will look at a small university that is undertaking a full reinvention of how it relates to its constituencies, and of the structure and functions needed for today's and tomorrow's communications environment.
  
  
• 3:30 - 4:30
  Anticipate and Prepare: Why and How to Manage Crises Before they Happen
  John Seigenthaler, CEO, Seigenthaler Public Relations, New York City - PowerPoint
  
  No two crises are the same; neither are the organizations that experience them. Those that take the time to prepare for crises are better positioned to handle them correctly - quickly and proactively. This session will cover the foundational principles of crisis management and will outline crisis communications plans that any college or small university can put into place immediately. Ideally, with preparation, organizations can address consequences internally so that negative events don't escalate publicly. Or, at a minimum, they can limit damage to public confidence and even transform situations from negative to positive by effectively navigating public and media interaction.
  

Monday, January 30

• NAICU Issue Quick Takes - PDF of Presentation / PDF of Compliance Links
  Maureen Budetti, Director of Student Aid Policy
  Stephanie Giesecke, Director of Budget and Student Aid Funding
  Susan Hattan, Senior Consultant
  Karin Johns, Director of Tax Policy
  
  In focused mini-sessions, NAICU Government Relations staff members will provide background and the current state of play on the federal budget, student aid, tax legislation, teacher education reform, and the growing regulatory burden on colleges and universities.
  
  
• What Every College Needs to Know about Lobbying Compliance and 990s  - PDF of Presentation
  Luncheon Speaker: C. Randall Nuckolls, Partner, McKenna Long & Aldridge LLP
  While most larger universities have become well versed in recent changes to lobbying requirements, many smaller colleges are still unaware of which lobbying rules pertain to them -- especially in relation to new questions on IRS Form 990. While the topic may be confusing, no one is better at clarifying the impossible than our speaker. 

Tuesday, January 31

• FAQs (Frequently Asked Questions) - GDAIS "Insights" Newsletter (PDF)
  
  George Dehne, President, GDA Integrated Services
  Christopher Small, Executive Vice President, GDA Integrated Services
  
  In which on-campus facilities should you invest? Where is online learning headed? Which small colleges will flourish in the years ahead? What do students expect in an excellent teacher? How much tuition discount is too much? Will the emphasis on merit scholarship continue? How do prospective students evaluate "quality" when making a college choice? What is this "value proposition" everyone is talking about? How will the role of the college president change in the future? We will address these and other questions as well as take questions from the audience.
  
  
• Why Colleges Can't Brand - PDF of Presentation
  
  Elizabeth Scarborough, CEO, SimpsonScarborough 
  
  Effective branding requires a simple, focused brand message and an integrated approach to marketing and communications - not to mention a great deal of institutional will to break through our natural silos. For many institutions, organizational structure, budgeting strategy, lack of data, visual identity challenges, personality problems, and an inability to measure marketing ROI are standing in the way of great branding. In this session, we'll frame these challenges and discuss how to overcome them to ultimately reveal that colleges can, should, and must brand in order to achieve our recruitment, development, and image-building goals.
  
  
• Improving Your Market Position in These Turbulent Times - PDF of Presentation
  
  Robert A. Sevier, Senior Vice President, Strategy, Stamats
  Eric Sickler, Associate Vice President for Client Services at Stamats
  Larry D. Large, President, Oregon Alliance of Independent Colleges and Universities
  
  Over the past several months, a number of reporting agencies including Moody's and Standard and Poors have issued status reports about the declining market position of America's colleges and universities. More than just finance, these reports articulate concerns about mission, management and governance, cost, curriculum, and other issues. In response, we developed a session with two overarching goals: to outline the relatively small number of variables that significantly affect market position, and then to discuss a specific set of recommendations that can help improve your school's market position.

• The 19th Annual NAICU Award for Advocacy of Independent Higher Education
  Recipient: The United Technologies Corporation - Award Citation / Hartford, Conn. Courant Editorial / Remarks by UTC Chairman and CEO Louis Chênevert (PDF) 
  Awarded for the extraordinary commitment the corporation as a whole has demonstrated, through its Employee Scholar Program, to the transformative power of higher education. This year, the 16th anniversary of the program, UTC's Employee Scholar Program will exceed a landmark investment of $1 billion in employer-provided educational assistance since its inception.
  
  
• The 26th Annual Henry Paley Memorial Award
  Recipient: Patricia A. McGuire, President, Trinity Washington University - Award Citation / Pat McGuire Remarks (PDF)
  Awarded for President McGuire's accomplishments in making Trinity Washington University a model of private, nonprofit higher education serving a public purpose, and for her service as a tireless and effective voice of American colleges and universities in the federal public policy arena.

Wednesday, February 1