Post-Annual Meeting Resources

Even though the 2012 NAICU Annual Meeting is history, you can continue to benefit and learn from the many presentations and speeches that were offered, and are now available on line.

Did Drake's Ad Campaign Give Itself a Near-Failing Grade?

Chronicle of Higher Education

September 2, 2010

The problem: High-school students are so bombarded with bland college-marketing brochures that they can barely distinguish one institution from another. Slap a big "D+" logo on the front of your undergraduate-recruitment brochure, tell people you're being "edgy," and then sit back and wait for the applications to roll in. But despite being lampooned in the advertising world, Drake University officials are actually defending the campaign.

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