NAICU - At Private Colleges' Meeting, Advice on Niche Strategies, Branding, and Leadership

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At Private Colleges' Meeting, Advice on Niche Strategies, Branding, and Leadership

Chronicle of Higher Education

February 1, 2011

In the crowded field of private colleges, only those that differentiate themselves with signature programs and unique marketing strategies can hope to thrive in a challenging economy, several panelists stressed here on Tuesday at the annual meeting of the National Association of Independent Colleges and Universities. At a session on leadership, Roger H. Hull, a former president of Beloit College and Union College (N.Y.), offered practical tips for college presidents on small things they could to increase their success in the job.

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