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For the Liberal Arts, Rhetoric Is Not Enough

Chronicle of Higher Education - Opinion Piece

February 28, 2010

The rhetoric 15 years ago surrounding Ursinus College was as high-flying as at any liberal-arts institution. But, not atypically, our market studies revealed that no one had any particular image of our college. So our faculty members, impatient with up-and-down applications and perceived market pressures to go "all practical," took matters into their own hands. What resulted is our new best hope for the liberal arts. (Part of a special report on "The Future of Liberal Arts.")

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