NAICU - Is higher tuition what the public wants?

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Is higher tuition what the public wants?

Washington Post - College Inc. Blog

January 10, 2012

Choosing a college isn't, in the end, so different from buying an outfit at the mall. The customer wants a good deal. Nothing says "good deal" like a discount. Colleges keep raising tuition so that they can offer ever-deeper discounts to prospective students. Offering the customer a 40 percent discount on an impossibly high list price accomplishes two things. It tells the customer the product has considerable worth and that it is being offered at great value.

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