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NAICU Survey Examines the Economic Concerns of Private College and University Leaders
December 18, 2008
NAICU Research Explores Presidential Perspectives on the Impact of the Economy on Private Colleges, Institutional Responses, and How the Federal Government Can Help
For Immediate Release
December 18, 2008
Contact
Tony Pals, tony@naicu.edu
Office: 202-739-0474
Cell: 202-288-9333
WASHINGTON, D.C., Dec. 18 – A new survey of private college and university presidents finds that fund raising, endowments, the availability of student aid, institutional debt, and student enrollment lead the list of campus economic concerns as the fall 2008 semester comes to an end. The survey was conducted from Nov. 18 to Dec. 12 by the National Association of Independent Colleges and Universities (NAICU).
NAICU President David L. Warren provided the following comment:
"It is clear that there is much on the minds of college presidents this holiday season. Presidents are wary about the potential fallout from the continuing economic turmoil, and are closely monitoring the impact on students, families, and their institutions. Faced with a near perfect storm of financial challenges, private college and university presidents are moving proactively to protect the financial health of their institutions and ensure they remain affordable options in the higher education marketplace.
"No student should rule out a private college or university before checking into student aid options. Our institutions are well aware of the financial pressures facing families, and are doing what they can to help. Private colleges are redoubling their efforts to offer a quality education at an affordable price to students from all backgrounds. The federal government also has made extraordinary efforts recently to increase Pell Grant funding, provide access to more low-cost federal student loans, and stabilize the student and parent loan markets. So, aid is available."
Most Pressing Concerns of Private College Presidents
Nearly all respondents rated fund raising, endowments, and student enrollment among their most pressing concerns. Securing student loan availability and reducing the cost of institutional debt also rated highly.
Impact of the Economic Downturn on Institutional Financial Health
Survey responses indicated that institutions have been hit broadly by the economic downturn.
Nearly half (49 percent) of responding presidents were anticipating a one percent to 10 percent decline in enrollment for the spring 2009 semester. Seven percent expected to see a decline of 11 percent or more. While institutions often experience a second-semester drop in enrollment during a typical academic year, many reported these anticipated drops were larger than normal. Thirty-one percent of respondents projected no change in enrollment, while 13 percent anticipated an increase.
Institutional Responses: Cost-Cutting
Responding presidents reported that the leading areas targeted for cost savings were staff hiring; construction, renovation, and maintenance; travel; and salaries.
Institutional Responses: Revenue Generators
Slightly more than two-thirds (69 percent) of respondents said they were planning to increase tuition for 2009-10. (Five percent reported that they have frozen, or were considering freezing tuition levels, for the coming year.) Two-thirds (65 percent) of respondents said they are focused on increasing enrollment, while 42 percent created, or were planning to create, new academic/extension programs or continuing education options. Less than 10 percent of respondents have borrowed funds or sold off assets (or have plans to do so).
How Can the Federal Government Help?
Respondents widely supported a number of proposed steps that the federal government could take to assist students and institutions struggling during the economic turmoil.
Institutional Efforts to Assist Students
Beyond the survey results collected by NAICU, a growing number of private colleges and universities have announced new measures designed to help students and families during the economic downturn. A regularly updated list of these campus examples is at www.naicu.edu/affordability.
They include institutions that are limiting their tuition increases to the lowest levels seen in years – in some cases, decades; freezing tuition levels; expanding programs that replace loans with grants; lowering the amount of loans that students are expected to take out; matching public university tuition; discounting tuition for alumni and others who have been displaced from their jobs; guaranteeing students will graduate within four years; guaranteeing students will be employed or enrolled in graduate school within six months of graduating; and more.
Full Survey Results
The complete survey questions and responses are available for download. (Note: Minor updates were made to the survey results on Jan. 30, 2009. The news release (dated Dec. 18, 2008) has also been updated to reflect these changes.)
About the Survey
The survey was conducted from Nov. 18 to Dec. 12 by the National Association of Independent Colleges and Universities. Of NAICU’s 952 member institutions, 372 completed the survey, for a response rate of 38 percent.
About NAICU
NAICU serves as the unified national voice of independent higher education. With more than 1,000 member institutions and associations nationwide, NAICU reflects the diversity of private, nonprofit higher education in the United States. NAICU members enroll 85 percent of all students attending private institutions. They include traditional liberal arts colleges, major research universities, church- and faith-related institutions, historically black colleges, Hispanic-serving institutions, single-sex colleges, two-year colleges, and schools of law, medicine, engineering, business, and other professions.
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