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Tweeting By Faith

Inside Higher Ed

August 28, 2012

College officials remain as faithful as ever that social media outlets are useful to achieving institutional goals, and that their own institutions’ efforts have been successful. But measuring usefulness remains a challenge, and the methods colleges are using to gauge success have not grown in sophistication in recent years. These are the findings of the 2012 CASE Social Media Survey by the Council for Advancement and Support of Education and the consulting firm mStoner.

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