Many Prospective Students Are Still Hung Up on Sticker Prices

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Many Prospective Students Are Still Hung Up on Sticker Prices

Chronicle of Higher Education

September 25, 2012

Only 35 percent of college-bound high-school seniors had used a net-price calculator as they considered colleges, according to a student poll conducted by the College Board and the Art & Science Group, a higher-education consulting firm. And more than half of the seniors surveyed said they had ruled out colleges based on their sticker prices, without considering the availability of financial aid, according to a report on the poll’s results that is being released on Tuesday.

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