NAICU - When Football Is an Economic Strategy

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When Football Is an Economic Strategy

Wall Street Journal

January 6, 2012

Monday's matchup between No. 1 LSU and No. 2 Alabama in college football's national-championship game has sparked a mild debate over whether these two teams are the best possible pairing. LSU and Alabama are definitely the nation's top programs in another regard - how much football matters to a school's bottom line. Based on information from NCAA financial-disclosure forms from 45 major-conference schools, LSU and Alabama also rank No. 1 and No. 2 in the nation in the percentage of total campus revenue that's derived from football.

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