The Wall Street Journal

How College Alumni Donors Can Get What They Pay For

June 11, 2018

When it comes to donating money to their college alma maters, more alumni are attaching strings to their gifts. 
Instead of writing a check and letting the school decide how to spend it, alumni are donating money with the stipulation that it be used for a specific purpose—such as funding an academic program, a professor, a sports team or even the school band. In this way, alumni can target an area of the school where they have a personal connection, or where they think their money can have the greatest impact.

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