Communications Strategist Matt Hames writes:  There are many reasons to give to a college or university. It could be a personal connection, such as fond memories of an alma mater or pride in the school of a child or grandchild. It could be because the gift helps fund the journey of the next student. These reasons could generate $20 yearly pledges or perhaps even a $20 million special gift because they are based on emotion.  Donors are willing to give their money because they’re emotionally invested in the school. The more personal the gift, the more likely it will be an annual event.  So, can we talk about #givingdays?