California Governor Gavin Newsom signed legislation Monday allowing college players to strike endorsement deals and hire agents while enrolled in school. 
 
According to The New York Times:  The new law, which is supposed to take effect in 2023, attacks the National Collegiate Athletic Association’s long-held philosophy that college athletes should earn a degree, not money, for playing sports. That view, also under assault in several other states and on Capitol Hill, has held up even as the college sports industry swelled into a behemoth that generated at least $14 billion last year, and as athletes faced mounting demands on their bodies and schedules.  Under the California measure, thousands of student-athletes in America’s most populous state will be allowed to promote products and companies, trading on their sports renown for the first time. And although the law applies only to California, it sets up the possibility that leaders in college sports will eventually have to choose between changing the rules for athletes nationwide or barring some of America’s sports powerhouses from competition.
 
Here's a round-up of news stories and columns from across the country:
 
NCAA Statement on Gov. Newsom Signing SB 206
NCAA (September 30, 2019)
 
NCAA Athletes Could Be Paid Under New California Law
The New York Times (October 1, 2019)
 
The California Governor Signed a Law to Let NCAA Athletes Get Paid. It’s Unclear What’s Next.
The Washington Post (October 1, 2019)
 
Calif. Governor Signs Bill on Athletes' Rights
Inside Higher Ed (October 1, 2019)
 
California’s Athlete-Compensation Law Is Now Official, Posing a Serious Challenge to the NCAA
The Chronicle of Higher Education (October 1, 2019)
 
News Analysis: What’s Next for NCAA and College Athletics Now That SB 206 Is Law?
Los Angeles Times (October 1, 2019)

The 'Fair Pay to Play Act' Explained (Video)
ESPN (October 1, 2019)

California Law Doesn’t Take From the NCAA. It Keeps Athletes from Getting Robbed. - Column
The Washington Post (October 1, 2019)
 
California’s College Sports Reform Bill Exposes Hypocrisy of NCAA’s Money Grab – Column
Los Angeles Times (October 1, 2019)
 
The Impact of California’s Athletes’ Rights Bill - Column
Inside Higher Ed (October 1, 2019)