Please consider engaging with the #PellTurns50 effort to celebrate the 50th anniversary of the Pell Grant program, which started on June 23, 1972, on your social media platforms and encourage your campus community to do the same.

NAICU and other higher education organizations and institutions will be actively promoting the anniversary during the lead up to the anniversary and on June 23. 

Below are social media graphics, including the Pell 50th annviersary logo, "Pell Proud" and "I Support Pell" social media profile icons, and sample social media content to help with your online efforts.

Video testimonials
An effective way to tell the story of the impact of the Pell Grant is through first-person video testimonials.  We have created an overview that provides guidance on creating short, effective video testimonials that can help convey to your personal or institutional followers the how the Pell Grant has affected your life.

Social media graphics

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Model tweets for the lead up to the June 23rd anniversary:
Happy 50th birthday next week/this week to the Pell Grant! Nearly seven million of our nation’s students use these federal grants to help access and attain a higher education. #Pellturns50
 
Happy 50th birthday next week/this week/today to the Pell Grant! Nearly 90% of Pell Grant dollars go to students with a family income of below $50,000. #Pellturns50
 
Happy 50th birthday next week/this week to the Pell Grant! Nearly 60% of Black students and roughly half of American Indian or Alaska Native and Hispanic students receive a Pell Grant each year. #Pellturns50
 
Happy 50th birthday next week/this week to the Pell Grant! About half of student parents and first-generation college students are Pell recipients. #Pellturns50
 
Happy 50th birthday next week/this week/today to the Pell Grant! Nearly 40% of student veterans are Pell recipients #Pellturns50

June 23: Model 50th anniversary celebration posts
Today we celebrate the 50th anniversary of the Pell Grant program. More than 80 million low- and middle-income students have received Pell Grants since 1972 and millions more use them annually to access higher education and boost their futures. #Pellturns50   

Happy 50th birthday to the Pell Grant! During its first 50 years, the Pell Grant has helped more than 80 million students access higher education. What’s your Pell Grant story? #PellTurns50 

50 years ago today, what is now known as the Pell Grant was signed into law. More than 80 million students have benefited from the Pell Grant since 1972 and each year millions more reap the program’s benefits. #PellTurns50 

Model tweets thanking lawmakers for approving Pell Grant 50th anniversary resolution:
 Thank you to members of Congress for passing a bipartisan resolution celebrating the 50th anniversary of the Pell Grant, which has helped more than 80 million low- and middle-income students access higher education. #Pellturns50 [Option to also tag members of Congress]
LINK TO RESOLUTION/VOTE
 
The Pell Grant has always been a program that has enjoyed strong bipartisan support. That support was emphasized again today with the bipartisan resolution marking the Pell Grant’s 50th anniversary. Thank you for your support. #PellTurns50 [Option to also tag members of Congress]

Model Tweet for June 24:
Thank you to everyone who helped celebrate #Pellturns50 & the difference this proven investment in economic mobility has made in the lives of millions of students. It is more important than ever to pursue #DoublePell so we can continue to spur student success.                                                                                                                                                   

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