New Marketing Code Will Prohibit College Betting Partnerships

The U.S. gambling industry is adopting a new responsible marketing code that will ban sportsbooks from partnering with colleges to promote sports wagering, bar payments to college and amateur athletes for using their name, image or likeness, and end the use of the terms "free" or "risk-free" to describe promotional bets.
The American Gaming Association told The Associated Press on Tuesday the changes are necessary to keep up with developments in the fast-growing legal sports betting industry, which currently operates in 33 states plus Washington, D.C. The group is the national trade association for the commercial gambling industry.