Headline News

The Many Ways Men’s Sweet 16 Players Are Being Paid

This year’s N.C.A.A. basketball tournament is being played amid a revolutionary change in college sports: The best players are now openly recruited, retained and rewarded with cash. That change began in 2021, when the N.C.A.A. — under pressure from the Justice Department and state legislatures — allowed players to be paid for the use of their “name, image and likeness.” The idea was to let players endorse shoes or sports drinks.
The new system was overrun by groups called “collectives” — made up of wealthy boosters who donated money, and in some cases raised even more, to pay athletes based on their value to the team. 
Read Full Article

More news from NAICU

  • Pell Grant Changes Could Raise College Cost for Virginia Students
  • Business Leaders Call Trump Attacks on Universities a Competitive Threat
  • Our Economy Runs On College Jobs, And It Will Need More In The Future - Opinion Piece
  • Federal Aid Sent Me and My 11 Siblings to College. Slashing the Pell Grant Steals That Chance From Students Today. - Commentary
  • College Enrollment Continues to Climb, Nearing Recovery
  • Former Trump official, university leaders caution senators against limiting Pell
  • Back to Article Overview