After Landmark Settlement Agreement, Ads Have More Questions Than Answers on the Future of the NCAA

The landmark settlement agreed to last week in a class-action lawsuit will — if approved by a judge in California — usher in the latest major changes in the way college sports is operated in the United States. Gone is any sense of amateurism. Here, most likely, is a revenue-sharing and salary-cap-like model for the future and the allotment of billions of dollars in back pay to college athletes who were denied the ability to earn money from name, image, and likeness deals dating to 2016. But while some of the most sweeping changes in college sports history are on the horizon following the settlement agreement between the NCAA and its Power Five conferences and those represented in the class-action suit, officials have more questions than answers about what exactly it all looks like and what ramifications the settlement agreement will have in the near and distant future.