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Forbes

Big Data's Influence on College Admission Is Growing - Opinion

Big Data's Influence on College Admission Is Growing - Opinion

December 29, 2017

Contributor Willard Dix writes: Many years ago I worked briefly for a marketing agency whose clients included colleges and universities. The Internet was burgeoning, and colleges were developing their websites. One of our jobs was to steer potential students to those sites. But we also wanted to know how they got to them: Through the postcard we sent them? The email we used if we had it? An ad in a publication? To that end, we developed a unique web address for each medium that would tell us which method was most effective. That enabled institutions to shift their budgets appropriately and attempt to avoid John Wanamaker's problem: "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
Contributor Willard Dix writes: Many years ago I worked briefly for a marketing agency whose clients included colleges and universities. The Internet was burgeoning, and colleges were developing their websites. One of our jobs was to steer potential students to those sites. But we also wanted to know how they got to them: Through the postcard we sent them? The email we used if we had it? An ad in a publication? To that end, we developed a unique web address for each medium that would tell us which method was most effective. That enabled institutions to shift their budgets appropriately and attempt to avoid John Wanamaker's problem: "Half the money I spend on advertising is wasted; the trouble is I don't know which half."

December 29, 2017

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The Wall Street Journal

Textbook Shopping Goes Online, Driving Prices Down

Textbook Shopping Goes Online, Driving Prices Down

December 29, 2017

Comparison shopping is forcing sellers to provide new, cheaper options, giving students, parents some small education-cost relief.
Comparison shopping is forcing sellers to provide new, cheaper options, giving students, parents some small education-cost relief.

December 29, 2017

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The Chronicle of Higher Education

Stop Defending the Liberal Arts - Opinion

Stop Defending the Liberal Arts - Opinion

December 21, 2017

Hunter R. Rawlings III, former president of Cornell University (NY), the University of Iowa, and the Association of American Universities, writes: Though we have literary canons, scientific laws, mathematical axioms, landmark events in history, and other such foundational aspects of our disciplines, if we are inspiring teachers, we will try to instill knowledge of and respect for these meaningful matters, but not a stultifying reverence for them. You have to get off your knees to accomplish very much. A good liberal education encourages students to engage with foundational concepts in an imaginative way, not just absorbing but questioning.
Hunter R. Rawlings III, former president of Cornell University (NY), the University of Iowa, and the Association of American Universities, writes: Though we have literary canons, scientific laws, mathematical axioms, landmark events in history, and other such foundational aspects of our disciplines, if we are inspiring teachers, we will try to instill knowledge of and respect for these meaningful matters, but not a stultifying reverence for them. You have to get off your knees to accomplish very much. A good liberal education encourages students to engage with foundational concepts in an imaginative way, not just absorbing but questioning.

December 21, 2017

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The Tennessean, Nashville, TN

Vanderbilt Chancellor Calls Tax Bill an 'Unprecedented Government Intrusion' on Tax-Exempt Universities

Vanderbilt Chancellor Calls Tax Bill an 'Unprecedented Government I...

December 21, 2017

Vanderbilt University's (TN) chancellor applauded Congress' removal of taxes on graduate school tuition credits in its tax overhaul. But Chancellor Nicholas Zeppos also blasted the Republican-led Congress' bill for falling short in other ways, namely a 1.4 percent excise tax on certain university endowments.
Vanderbilt University's (TN) chancellor applauded Congress' removal of taxes on graduate school tuition credits in its tax overhaul. But Chancellor Nicholas Zeppos also blasted the Republican-led Congress' bill for falling short in other ways, namely a 1.4 percent excise tax on certain university endowments.

December 21, 2017

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Inside Higher Ed

Partial Relief for Defrauded Borrowers

Partial Relief for Defrauded Borrowers

December 21, 2017

Department's decision is major departure from Obama administration, which provided full relief for approved claims. Advocates for students say policy provides inadequate help and creates confusion.
Department's decision is major departure from Obama administration, which provided full relief for approved claims. Advocates for students say policy provides inadequate help and creates confusion.

December 21, 2017

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