Tired of the Tuition Pricing Game? This Missouri University Says No More

If you’ve sent a kid to college, you’ve probably played the college tuition game. It works like this: Colleges inflate their tuition to sky-high levels, in part as a marketing tool to show they offer a quality education. If it’s expensive, it must be good, right?  But those prices are much higher than what it actually costs to educate a student. So colleges can then offer students hefty scholarships. The average discount on tuition at private schools is about 50 percent.