The Washington Post

How to Market a College in a Troubled Locale

January 02, 2018

Antoine M. Garibaldi remembers what it used to be like for prospective students to visit the University of Detroit Mercy. When he took over as president, in 2011, anyone coming up Livernois Avenue, a main artery that borders the campus, encountered rusted light poles with dead bulbs along the scruffy streetscape. The city declared bankruptcy two years later.

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