University of Rochester Sues Rochester University Over Recent Name Change

University of Rochester, a private research university in New York, filed a trademark infringement lawsuit last week against Rochester University, a Christian college in Michigan, over its recent name change. The New York university is asking the judge to block Rochester University from using its name, which it adopted in 2019. It previously was known as Rochester College, and it was originally opened in 1959 under the name North Central Christian College.  The University of Rochester, which was founded in 1850, says the similar names will likely lead to the two institutions being confused with one another. The university said it cannot tolerate people mistakenly believing “they are affiliated, connected, associated, sponsored, or approved by one another.”