More Colleges Are Resetting Tuition. Does the Strategy Work?

When Utica University unveiled plans to reset its published tuition price in 2015, the private New York nonprofit was offering a discount rate of over 62% to prospective students, said Laura Casamento, who retired this year as the university’s president.  There was a growing perception that Utica’s published sticker price of roughly $35,500 was out of reach for its target student population, Casamento said. The university also faced stagnant retention rates.