Vice President for Public Affairs
Pete Boyle joined NAICU in 2013 after nearly 15 years of experience working on higher education issues and with colleges and universities for two Washington, DC-based public relations and communications agencies. Boyle oversees the Association’s communications activities including media relations, publications, the website, and social media strategies.
For the past six years, Boyle led the Education and Advocacy practice at Lipman Hearne where he helped publicize and advance the agendas of his clients in the media, on Capitol Hill, with key publics and constituencies, and at the grassroots level. Boyle provided expertise and counsel on message development, media relations, branding and marketing, crisis communications, market research, issue advocacy, and awareness building. His clients included colleges and universities, higher education non-profit and membership-based organizations, as well as foundation and foundation-funded grantees working on issues of access and accountability, persistence, cost of college, and college completion among others.
Before joining Lipman Hearne, Boyle served as vice president and director of the higher education communications team for Widmeyer Communications. In this role, he managed public affairs and enrollment management research efforts for a diverse group of organizations and higher education institutions.
Earlier in his career, Boyle served as a political communications director providing counsel for candidates for the U.S. Senate and U.S. House of Representatives, and ran campaigns for the Ohio State Legislature. Boyle served as Ohio deputy press secretary for Clinton/Gore ’96.
Boyle graduated from Stonehill College in North Easton, Massachusetts, with a B.S. in business administration with a marketing concentration and a minor in journalism.
||Paul F. Hassen
Director of Communications & Marketing
Paul Hassen has more than 30 years of experience in higher education and association communications and marketing, including strategic communications management, media relations, branding, crisis communications, issues management, executive communications and publications.
Prior to joining NAICU, Hassen served for five years as vice president, public affairs at the Association of Public and Land-grant Universities, where he managed the association’s communications program including media relations, publications, website and social media.
Previously, he spent six years as assistant director of public affairs at the American Council on Education and led the communications departments at ORBIS International, New Jersey Institute of Technology and the National Association of Purchasing Managers (now the Institute of Supply Management).
He earned a master’s degree in management at New Jersey Institute of Technology and bachelor’s degree in mass communications at St. Bonaventure University (NY).