Multiple Sources

Round-up: NCAA Board of Governors Votes to Permit Athlete to Earn Endorsement Money

October 30, 2019

The NCAA Board of Governors voted Tuesday to permit students participating in athletics “the opportunity to benefit from the use of their name, image and likeness in a manner consistent with the collegiate model.”  The Governors directed each of its three divisions to immediately consider updates to “modernize” relevant bylaws and policies. However, the association made clear that any changes must be “consistent with the collegiate model” and ensure college athletes do not become employees of the university.
The action comes less than a month after California Governor Gavin Newsome signed the Fair Pay for Play Act into law. Though the law will not go into effect until 2023, politicians in other states hope to push through similar legislation. More than a dozen states and two U.S. congressmen began to discuss bills this year to overrule the association’s governance -- the NCAA currently bars athletes from competition if they are found to be benefiting from their name, image or likeness.
Below is news coverage from across the country:
Board of Governors Starts Process to Enhance Name, Image and Likeness Opportunities (October 30, 2019)
NCAA Votes for Athlete Payment
Inside Higher Ed (October 30, 2019)
NCAA Says It Will Allow College Athletes to Profit From Their Celebrity
The Chronicle of Higher Education (October 30, 2019)
NCAA Clears Way for Athletes to Earn Endorsement Money
The Wall Street Journal (October 30, 2019)
N.C.A.A. Considers Loosening Rules for Athletes Seeking Outside Deals
The New York Times (October 30, 2019)
NCAA Softens on Allowing College Athletes to Be Paid, But Provides Few Specifics
The Washington Post (October 30, 2019)
NCAA Clears Way for Athletes to Profit From Names, Images and Likenesses (October 30, 2019)
The NCAA Had to Cut Athletes a Better Deal - Column
The Atlantic (October 30, 2019)
Here’s How to Compensate College Athletes – Opinion
The New York Times (October 30, 2019)
Don’t Be Fooled by Empty Rhetoric: The NCAA Isn’t Going to Change Voluntarily – Column
The Washington Post (October 30, 2019)
NCAA Softens Public Stance on Athlete Amateurism Provides Few Specifics - Analysis
Los Angeles Times (October 30, 2019)