Shortly after she pressed three university presidents at a December hearing on whether calling for the genocide of Jews constituted campus harassment, Rep. Elise Stefanik went on a fundraising blitz, pleading with supporters to “turn up the heat on these ‘woke’ liberal presidents even further.” It has also opened up a new front for Washington’s influence industry. In campaigns, on K Street and in Congress, the machinery of the city has cashed in on the fight against perceived liberal bias on campus, as colleges have turned to consultants or lawyers to navigate the increasingly unforgiving landscape. This month, the PR firm Marathon Strategies, which launched a higher education crisis communications practice after the hearing, will run a so-called bootcamp for colleges and universities hoping to keep themselves out of similar spotlights.