The Chronicle of Higher Education

Liberal-Arts Colleges Should Take Initiative in Defining Themselves, Survey Suggests

September 12, 2017

As colleges increasingly are pressured to focus their marketing on their students’ getting jobs, liberal-arts colleges may face an extra challenge: the very phrase "liberal arts."  In a recent report titled "What’s in a Name? College-Bound Students Weigh In on the ‘Liberal Arts,’" the Art & Science Group, a higher-education consulting firm in Baltimore, found that the "liberal arts" label isn’t a persuasive identification for prospective students.

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