Scott D. Miller, President, Virginia Wesleyan University writes: In the supercharged, highly competitive arena of higher education, many small and midsize institutions must accentuate their strengths or develop new ones that differentiate them from other colleges and universities. Although higher education is notoriously slow and arguably often resistant to change, today’s market forces and financial realities compel institutions to plan aggressively for success—especially for those that have smaller endowments and are heavily dependent on enrollment.